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MacPherson, S J, Kelly, J E and Webb, R S (1993) How designs develop: insights from case studies in building engineering services. Construction Management and Economics, 11(06), 475-85.

Miskawi, Z (1993) A numerical analysis method for computing schedule and resource forecasting for industrial projects. Construction Management and Economics, 11(06), 411-20.

Namo, F and Fellows, R F (1993) The role of advertising in marketing civil/structural engineering consultancy firms. Construction Management and Economics, 11(06), 431-41.

  • Type: Journal Article
  • Keywords: advertising media; communication; client; consultant
  • ISBN/ISSN: 0144-6193
  • URL: https://doi.org/10.1080/01446199300000049
  • Abstract:

    This paper examines the results of an investigation into the role of advertising in civil/structural consulting engineering service firms in the UK. A questionnaire survey of clients and engineering consultants was undertaken to ascertain the current advertising practices and preferences in the methods and media used. From the survey, the results show that clients and consultants agree on the use of advertising consultants and media to achieve enhanced communication with clients. However, more advertising should b directed towards architects because the majority of clients approach architects first when launching a construction project. The results demonstrate that advertising is necessary, but is not a major factor in the selection mechanism of consulting firms by clients; further market research must be carried out to measure advertising effectiveness.

O'Brien, M J and Al-Soufi, A (1993) Electronic data interchange and the structure of the UK construction industry. Construction Management and Economics, 11(06), 443-53.

Rowlinson, S M, Ho, T K K and Po-Hung, Y (1993) Leadership style of construction managers in Hong Kong. Construction Management and Economics, 11(06), 455-65.

Shash, A A and Abdul-Hadi, N H (1993) The effect of contractor size on mark-up size decision in Saudi Arabia. Construction Management and Economics, 11(06), 421-9.

Winch, G and Schneider, E (1993) The strategic management of architectural practice. Construction Management and Economics, 11(06), 467-73.